Updated: Nov 20, 2020
The festive season is around the corner and we couldn't wait to introduce you guys to a brand which delivers the best brownies in the city and can make you fall in love with their amazing brownies and their packaging. They ship Pan India as per requirement and so we couldn't wait to get in touch with them to share their journey with all the readers.
And here goes the conversation-
1. What was the initial idea of starting over with the venture?
It all started in 2011 as a love for baking and catering to the dessert fixes of near and dear ones. Brownies had just started trending, but Calcutta had a very nascent brownie culture. Then came the idea of brownie specialization and to be a house catering to various brownie options. In 2018 the plan was to re-design everything around the central idea of “Brownie Gifting”. Thus we wanted to bring back the traditional design and feel of the mailer type packaging.
Hence the “sign-off” like brand name
2. Can you help us with your location and how to order from you guys?
Our baking studio is located near the lake area of Southern Avenue
Address: 49, Southend Park, Kolkata 29
Google Map location
We have a Pre-Ordering business model so that each and every client of ours gets freshly baked brownies.
We deliver Locally + Pan India
One can just ping us on whatsapp to pre-book their brownie flavours.
We are also available on Swiggy & Zomato
3. Out of the wide range of menu, what do you feel are the two or three variants, which one should order at first?
Dark Indulgence: These are the classic chocochip chocolate brownies which are not as dark as they sound but they will leave you craving for more.
Cream Cheese: Made from Philadelphia Cream Cheese which is imported from the USA, our Cream Cheese brownies will leave an amazing flavour in your palate which you will not want to get over.
Salted Brookie Brownie Jars: With nothing close to this available in the whole industry our Salted Brookie brownie jar is a perfect mix of cookies and brownies which you can binge on with Netflix and just chill.
4. I really loved your packaging. Can you elaborately speak about how it's packaged? And as the Coronavirus pandemic is breaking out vigorously, what are preventions, you people are taking?
With the central idea of brownie gifting our packaging has that personal touch which everyone would want in their gift.
Our brownies come in packs of 4 and 8 mainly. The brownies are first placed in a brown paper and then comes an inlay card on their top which generally carries the message "Enjoy your brownies". This inlay is completely customizable for birthdays and any other occassion. Clients can get their personal messages or notes to be handwritten behind the inlay cards to give their gifts a personal touch. After that the brownies are handpacked in the brown paper and sealed with a label which has the date of baking, name of the brownie flavour being packed, a section saying "Especially For" in case the brownies are for gifting, and a "With Love From" section to mention the sender's name.
The stickers on the top of the packaging have been designed in a way to look like postage stamps and are hand-stamped to complete the mailer like feel of the packaging. Tied with a red and white string attached to which is a tag which generally has the message "Bon Appetit" which also is completely customizable for any occassion.
We are maintaining utmost hygiene standards at every point and we even seal the brownie packs in another disposable packaging before it exits our baking studio.
5. What do you feel is the USP of your brand, which keeps you at a different place from your brand?
Though our unique packaging is our primary USP but it has a very tough competition with our eggless brownies which are made from dutch-processed couverture chocolates and are truly melt-in-mouth.
6. Do you guys also help with customer hampers or gifts?
Yes! We have tie-ups with various gifting partners and help them get customized hampers as per their needs.
Sounds interesting, isn't it so? Order your favourites from their menu and fall in love with their wide range of brownies. Don't forget to check out their instagram for regular updates as well as, you can send a box of brownies to your loved ones as well to surprise in this festive season.
Wishing you all a very Happy Diwali!! Cheers!