Swiggy starts alcohol delivery in Kolkata

Swiggy has started delivering alcohol since 4th June in partnership with authorised retailers and wine shops in a couple of cities in West Bengal. After Jharkhand and Orissa, swiggy has expanded it's alcohol delivery service in Kolkata and Silliguri while "It will soon follow it up in 24 other cities across the state", said a Swiggy spokesperson.

Swiggy has been closely working with West Bengal government since the beginning of the lockdown to provide support in multiple forms which includes delivering grocies and essentials; swiggy genie which helps citizens pick up and drop off essentials during this lockdown while staying safe indoors. The decision to branch out in this sector is definitely a no brainer, thanks to the ever increasing demand of alcohol in most parts of India. Also, demand of booze has sharply spiked during this lockdown.

If you are customer and want to order a bottle of your favourite alcoholic beverage from the comfort of your home, you need to do the following:

• One time verification of your age by uploading a vaild government document.

• By uploading a selfie for authentication purposes.

and Voila you are done.

You have to be minimum 21 years of age to be able to do the same. The order value can be as low as Rs 99/- to get your favourite beverage delivered at your doorstep.

All the customers will have to give an unique OTP to the delivery agent at the time of handover of the liquor- to ensure that no underage person is ordering the alcohol. There is also a capping on the order quantity upto 3 litres on one single order to ensure that a customer doesn't not order alcohol above the prescribed limit as per the state law.

The company is also working on a feature wherein the delivery partners will have to scan the QR code on each bottle to ensure the authenticictu of the products before shipping. Proper training is also being offered to the retailers to ensure smooth delivery via swiggy.

Is this the beginning of "Acche din"?

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